Camp MFE Brings It!
According to marketing guru, Seth Godin, anyone can get their friends to go to their gig, buy the CD and tell them they’re great. In order to really pump it up, however, creatives need to bring something special to the table. They need folks to be blown away and spread the word. Only then will the audiences get bigger and only then will people care about what they are doing.
Music For Everyone’s summer music camp (Camp MFE) run by violinist Michael Jamanis, Jr. is something people should be caring about. I was absolutely BLOWN AWAY by his young musicians during their public performance at the end of this year’s summer camp.
The kids showed up! Maybe I’m a sucker for appearances, but the shoes were polished and the hair was combed. They looked like they meant business and, man, they meant business.
The kids were there! They were focused on their music and on making it happen for the parents, supporters and community members who attended the event. As a result, the music was awesome!
The kids were light! There were actual smiles coming from the stage. Just because they were focused didn’t mean they were tight and all crabby. They had fun!
Instructors Jamanis, Sara Male and Frances Miller, along with their assistants, Emma Rast and Lily Washanley, deserve a huge high-five for their work with the camp, but it’s the kids who get the foot stomp and whoo-hoo! Not only was the performance truly inspiring, but it was clear that everyone on that stage worked hard and was proud of what they were doing.
As I left the building I congratulated a young violinist on a truly enjoyable performance. She looked me in the eye and after giving me a smile said, “Thank you.” I was already sold on the value of music for youth, but that little girl slammed it home. I’ve been spreading the word ever since.